After Tarique Rahman, his daughter Zaima Rahman is now drawing growing attention within the Bangladesh Nationalist Party (BNP), with many political observers suggesting that the party is gradually positioning her in the public eye.

Although Zaima Rahman does not hold any formal party position, her activities—particularly since her recent return to the country with her family—have sparked noticeable interest and curiosity both within and outside the party. So far, however, her public appearances have been limited to a handful of events.

Some analysts believe that by slowly introducing Zaima Rahman to the public, the BNP is sending a message about leadership continuity, preparing the ground for her potential future role within the party’s leadership structure. From this perspective, her visibility is seen less as symbolic and more as part of a long-term political grooming process.

Others interpret the move through the lens of electoral strategy. With the next parliamentary election in mind, BNP policymakers may be attempting to appeal to younger voters and women by presenting Zaima Rahman as a fresh and relatable face. 

In a political landscape often criticised for being dominated by ageing leadership, this approach could help the party connect with demographics that have traditionally felt distanced from mainstream politics.

Several analysts also point to the younger generation that led and participated in the 2024 mass uprising in Bangladesh. According to this view, Zaima Rahman is being highlighted to resonate with politically aware youth who played a decisive role in recent political movements.

There is also discussion in political circles that BNP’s growing emphasis on Zaima Rahman reflects a broader strategy to position women leaders more prominently, particularly in the context of electoral competition with Jamaat-e-Islami. Seen this way, her presence represents how BNP seeks to frame women’s participation and leadership in contrast to its rivals.

During the current phase of political campaigning, BNP Acting Chairman Tarique Rahman has occasionally been seen alongside his wife, Zubaida Rahman, at several events. However, Zaima Rahman has yet to appear on any major election campaign stage, reinforcing the view that her emergence is being carefully calibrated rather than rushed.

Whether Zaima Rahman’s rising visibility marks the beginning of an active political career or remains a symbolic gesture for now, her presence has undeniably added a new dimension to discussions about BNP’s future leadership, electoral strategy, and engagement with younger and female voters.